Google Analytics 4 (GA4) can be a bit intimidating if you're new to it or switching from Google Universal Analytics (UA). In this article, we will ease you into GA4 with eight tips and concepts that will help you understand and make the most out of this analytical tool.
Details
Dive into the eight tips below to comfortably adapt to Google Analytics 4:
Key Takeaways:
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Setup & Data Streams: When setting up GA4, the first thing you need to do is install the website code on all your pages or app. Set up a data stream, which is essentially an entry point for the data from your website or app to Google Analytics.
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Events & Conversions: GA4 treats everything as an event - page views, e-commerce transactions, form submissions, etc. Mark the important events as conversions.
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Data Reporting Delay: Sometimes there's a delay in data reflecting in reports. It might take up to 2 days for some data to appear. This is normal for GA4.
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Ongoing Updates: GA4 is a work in progress, and Google is continually updating it. Keep an eye on new features and changes.
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Using Segments: In the reports, you can use segments to filter data. This is very helpful for customizing the reports according to what you need.
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Adjusting Data Settings: In data settings, ensure you agree to all data collections and adjust data retention to 14 months instead of the default 2 months. This allows for a longer history in your reports.
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Custom Reports & Explore Section: Utilize the 'Explore' section to build custom reports. This feature helps you create tailored reports with drag-and-drop features.
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Getting Familiar: Spend time with GA4, and you will get familiar. It is all about practicing and understanding the new interface.