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Creating effective audience segments in Google Analytics 4 (GA4) is extremely important for you as a marketer, business owner or ad manager. 

Google Analytics...

In Google Analytics, the "Pages" report illuminates the traffic for each page. Ever want to get a list of pages that attract zero...

Everybody has been wondering what happened to the "conversion rate column" in Google Analytics 4. We used it extensively in Universal Analytics (UA),...

Lately we experienced a ton of spam on our Google Ads Performance Max campaigns. We had fake clicks, bad leads, an...

Measurement Protocol allows you to send offline data to Google Analytics with the ability to send 72 hours back in time for offline...

This article provides an easy-to-follow guide on how to track any link clicks on your website and see them in the "events"...

Discrepancies between Shopify and Google Analytics data can lead to confusion and incorrect business decisions. In this article, we'll explore the reasons behind...

Many website owners and digital marketers often wonder how to track specific user actions on their website, such as when a user lands on a...

Today, we're exploring Search Console Reports in Google Analytics 4 (GA4). They're a handy tool for understanding the traffic coming to your site...

Are you getting the most out of your Google Analytics 4 (GA4)? Setting up GA4 can seem simple enough – turn it on,...

Google Analytics 4 (GA4) has a great feature called Content Grouping. In a nutshell, it's a way to logically categorize your pages to...

Stay ahead of the game by using Google Analytics 4 (GA4) to create and manage custom alerts and email notifications. This can be...

If you are using Google Analytics 4 (GA4) for your website, you may encounter a peculiar issue where another website sends...

Google Analytics 4 (GA4) can be a bit intimidating if you're new to it or switching from Google Universal Analytics (UA). In this...

Today, we are thrilled to introduce the highly anticipated official integration of Google Analytics 4 (GA4) with Shopify. This integration is invaluable for...

Understanding and effectively managing the performance of your website is crucial. By connecting Google products like Google Analytics 4 (GA4), Search Console, Ads, and Merchant...

In our increasingly data-driven world, effectively tracking and analyzing user interactions on your website is paramount. One such interaction that often...

When running a website, keeping track of its performance metrics is crucial. Google Analytics 4 (GA4) offers a powerful feature to help with this:...