Off the Rails: Fixing Your Shopify & Google Analytics Data Discrepancy

Off the Rails: Fixing Your Shopify & Google Analytics Data Discrepancy

Discrepancies between Shopify and Google Analytics data can lead to confusion and incorrect business decisions. In this article, we'll explore the reasons behind these discrepancies and provide actionable solutions.

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What's Healthy?

A discrepancy of up to 10% might be acceptable due to various platform-specific behaviors. Beyond this threshold, it's vital to delve into the issue and correct it.

Identifying Problem

Identify the problem by analyzing metrics, checking for anomalies, and verifying integrations between Shopify, Google Analytics, and other tools.

Which is Off? Identify Anchors

Determine which platform's data seems off by using 'anchors,' such as orders in Shopify, which are known to be true. Comparing these anchors across platforms helps pinpoint discrepancies.

Higher or Lower?

Investigate whether the data is consistently higher or lower on one platform, leading you to specific areas like tracking codes or settings.

Which Data? (Full/Partial)

Assess whether the discrepancy affects all data or only specific segments, indicating either a global issue or one linked to particular areas.

Find The Date

Identify the date when the discrepancy began, as it often occurs when theme code is changed, a setting is modified, or an app is installed. Look at the days of and before the identified date problem and make the necessary corrections.

Debug with Real Time

Utilize real-time data tracking in Google Analytics and especially Google Tag Manager (GTM) to debug the issue. This real-time approach allows for immediate identification of inconsistencies and testing of changes.

Shopify, GA, GTM

Ensure smooth integration between Shopify, Google Analytics (GA), and Google Tag Manager (GTM) by verifying setup, checking for errors, and reviewing data flow.

Look at Custom Settings & Apps

Investigate custom settings and third-party apps that may affect data tracking, including custom dimensions, third-party app configurations, and compatibility.

Time Zones, Apps

Align time zones and review app settings to ensure they do not interfere with data tracking.

Platform Differences / Discrepancies

Understand the inherent differences between Shopify and Google Analytics, recognizing how each platform tracks and processes data.

Ad Blockers, Javascript, EU / Cookies, Terminology

Consider external factors like ad blockers, JavaScript errors, EU cookie regulations, and terminology differences that may contribute to discrepancies.

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