One Scales

In the digital age, websites are bombarded by automated software programs known as "bots." While some bots bring benefits, others can harm your...

In today's article, I'm going to cover lazy loading as part of our speed optimization series. If you haven't heard about lazy loading,...

In today's article, I'm going to talk to you about font optimization for speed optimization—making your website faster, improving user experience,...

In today's video, I'm going to cover image optimization for our page speed optimization series. We're aiming to make websites faster, get better scores in...

I'm going to share my favorite trick for speed optimization. This is part of our speed optimization series, and it's a tip...

Wordpress is the most popular platform in the world for websites and is also one of the most hacked platforms.

Sadly to say, i...

When visitors search on your site and get zero results, it's not the best experience. You sometimes want to redirect to a...

This article is here to explain to you what Google's Core Web Vitals is, especially for non technical people so you can understand the concept.

Over the years, I been involved in both building tens of Shopify sites and improving their websites speed greatly. We even had a service (no...

With over 15 years in the web development, design, and tech industry, I have created more than 150 websites, primarily focusing...

2024 got most site owners to quickly implement DMARC in order to meet the anti-spam requirements set by Gmail and Yahoo. Many of...

Recently, there's been heightened attention on DMARC, largely driven by Gmail and Yahoo's February 2024 deadline to create DMARC policy compliance.

In this enlightening episode of One Scales, we share the reasons why your service business company will want to add new services as a product...

The #1 tip we can advice to every advertiser running Google Ads Search Campaigns is to daily review and optimize the actual search terms they...

2023 has been a remarkable year for AI and Machine Learning, and tools like ChatGPT, Bard, and others have become integral in...

2023 has been a remarkable year for AI and Machine Learning, and tools like ChatGPT, Bard, and others have become integral in...

Creating effective audience segments in Google Analytics 4 (GA4) is extremely important for you as a marketer, business owner or ad manager. 

Google Analytics...

Performance Max (PMax) campaigns are an excellent strategy for business growth. At One Scales, we have extensive experience running these campaigns across...

Many SEO strategies rely on paid tools. However, this article focuses on Free Tools that you might have overlooked or it's due...

In Google Analytics, the "Pages" report illuminates the traffic for each page. Ever want to get a list of pages that attract zero...

Everybody has been wondering what happened to the "conversion rate column" in Google Analytics 4. We used it extensively in Universal Analytics (UA),...

Lately we experienced a ton of spam on our Google Ads Performance Max campaigns. We had fake clicks, bad leads, an...

Discrepancies between Shopify and Google Analytics data can lead to confusion and incorrect business decisions. In this article, we'll explore the reasons behind...

Staying safe and maintaining privacy online is paramount in our data-driven world. Logging in through Google accounts is undoubtedly efficient, but...