As digital marketers and e-commerce enthusiasts, there might be days when our campaigns perform exceptionally well. Wouldn't it be great to capitalize on this by setting a higher budget for those specific days? This article will walk you through the steps of how to set a budget for a specific day in Google Ads, based on the data of your campaign performance.
Example Scenario
Imagine you have been running a campaign and you noticed that Wednesdays consistently yield a higher conversion rate and lower cost per conversion compared to other days. Obviously, it makes sense to allocate more budget on Wednesdays to maximize returns.
Solution
There are two approaches to tackling this issue. The first is Google’s recommended way, which involves adjusting your click bids for that specific day. However, this approach does not guarantee that you will have more clicks or conversions, and you may end up spending more money per click which can adversely affect your conversions.
The second approach, which is the preferred one an the topic of this article, is a bit more manual but guarantees that you have a specific budget just for the high-performing day.
Key Takeaways
- It is possible to allocate a higher budget to specific days in Google Ads.
- Adjusting bids instead of per day can be a partial solution only.
- Creating a separate campaign for the specific day is a more effective approach to achieve this.
Detailed Steps and How to Use / Setup
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Analyze your data: Go to your Google Ads account and analyze the data by day. Check which day has the highest conversion rate and the lowest cost per conversion.
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Create a new campaign excluding the specific day: Duplicate your existing campaign and exclude the high-performing day (e.g., Wednesday) from this campaign. To do this, go inside the campaign, go to the ad schedule, and remove the specific day.
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Adjust the daily budget for the new campaign: Since you have excluded one day, you should adjust the daily budget for this campaign accordingly. For example, if you were spending $700 a week, now you can allocate $600 for six days.
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Create a separate campaign for the specific day: Clone the original campaign again but this time only include the high-performing day. Allocate the remaining budget to this campaign.
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Adjust settings: Go to the campaign settings, and under 'ad schedule', set it up only for the specific day (e.g., Wednesday). This way, you have a specific budget only for Wednesday.
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Monitor and optimize: Keep an eye on the performance of both campaigns and make necessary adjustments.
Summary
Setting a higher budget for specific days in Google Ads can significantly boost your campaign performance. While adjusting bids can be a solution, a more effective approach is to create a separate campaign for the high-performing day. This allows for a more targeted and efficient allocation of your budget, ensuring that you capitalize on the days when your ads perform the best.
