One Scales

If you've received an email titled "Update to functionality of suspended Google Ads accounts" and not sure what it means or what to do next,...

Performance Max campaigns on Google Ads are one of the best converting ads i've seen in a long time. The major downside of this type...

The #1 tip we can advice to every advertiser running Google Ads Search Campaigns is to daily review and optimize the actual search terms they...

2023 has been a remarkable year for AI and Machine Learning, and tools like ChatGPT, Bard, and others have become integral in...

Creating effective audience segments in Google Analytics 4 (GA4) is extremely important for you as a marketer, business owner or ad manager. 

Google Analytics...

Performance Max (PMax) campaigns are an excellent strategy for business growth. At One Scales, we have extensive experience running these campaigns across...

Many SEO strategies rely on paid tools. However, this article focuses on Free Tools that you might have overlooked or it's due...

Lately we experienced a ton of spam on our Google Ads Performance Max campaigns. We had fake clicks, bad leads, an...

As digital marketers and e-commerce enthusiasts, there might be days when our campaigns perform exceptionally well. Wouldn't it be great to capitalize...

Imagine you are handling several client accounts within your Google Ads Manager and one of your clients decides to take their account in-house....

Understanding and effectively managing the performance of your website is crucial. By connecting Google products like Google Analytics 4 (GA4), Search Console, Ads, and Merchant...

Introduction

Malware hacks can be a major nightmare (and more than you think especially for businesses that rely 100% on the...