Solving Shopify’s Authenticate and Add a DMARC Record to Continue Sending Emails from Your Domain

Shopify DNS TXT DMARC Entry

Shopify store owners have recently been sent an email titled "Authenticate and add a DMARC record to continue sending emails from your domain," in response to Gmail and Yahoo's new anti-spam policies. This article aims to guide you through this process in a straightforward manner, saving you time and technical hassle. Implementing DMARC is essential to monitor and consequently reduce spam, ensuring your emails don't end up in your customers' spam folders.

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1. Register Your Domain with Google Postmaster Tools

Firstly, set up your domain on Google Postmaster Tools. It's crucial to keep an eye on your spam rates, striving to maintain them below 0.1% to prevent your emails from being relegated to spam folders.

Register Google Postmaster Tools

2. Add DMARC DNS Record

DMARC is a way for you to verify spam and get alerts at a company email. To begin, create a new email address that will receive alerts regarding your spam status. Make sure it goes to your IT team. Next, proceed to your DNS provider and add the following DNS record:

a. TXT Record
  • Name: _dmarc (or depending on your dns provider)
  • Value: v=DMARC1; p=none;
  • *Note: Replace with your chosen notification email address.
  • *Note: For two or more emails, use the following:  "v=DMARC1; p=none;,"

DMARC Record Example

3. Double Check Your SPF and DKIM Records and Verify with Shopify

  • Log in to your Shopify backend.
  • Navigate to 'Settings' and then 'Notifications'.
  • In the 'Sender Email' box, if you don't see the message "Domain successfully authenticated", follow the steps provided in the popup instructions to add the 4 TXT DNS records. After this, click on 'Verify'. Revisit the page after 24 hours to check for the confirmation message "Domain successfully authenticated".

Shopify Email Domain successfully authenticated

3. Final Verification

To ensure everything is set up correctly, visit the Shopify frontend and use the 'Forgot Password' function. When you receive the email, check the “from” address. It should display your domain email, not

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Hi Jadis. Can you share the _dmarc value you entered so i can see if you have any typos and can validate it?

One Scales

Hello, I need help with this. I followed instructions but now I cannot receive any emails

Jadis Montijo

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