Planning for your business and content marketing strategies requires the right tools to understand market demands and trending topics. The tool that i use when i need to do keyword research is KeywordTool.io. This tool can equip you with detailed insights into traffic estimates, content ideas, and more to streamline your business and marketing plans. The tool uses multiple channels to understand and come up with keyword ideas including Google, Youtube, Social Media, App Stores and more.
Example Scenario
Imagine you have an e-commerce site selling your own brand of smartwatches. To understand the demands of your potential customers, you need to know what they are searching for. KeywordTool.io makes it easy to analyze the online search landscape.
Start by typing 'SmartWatch' into the KeywordTool.io search bar and specifying the country and language you're targeting. The tool generates a list of keywords with the following data:
- Monthly search volumes
- A list of keywords people use when searching for smart watches
- Estimated cost per click for advertising with these keywords
- The competitiveness of these keywords
Detailed Steps: Utilizing KeywordTool.io
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Search for Keywords: Type in a keyword related to your product or business. In our example, we use 'SmartWatch'. Don't forget to set the target country and language.
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Analyze the Results: Look at the monthly search volumes, cost per click, competitiveness, and other information the tool provides. Use this data to understand your potential audience size and how much competition exists for these keywords.
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Filter the Keywords: Apply filters to exclude specific words (negative keywords) or to focus on certain search volumes. This will help narrow down your results to the most relevant terms.
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Export the Data: You can export your findings to Excel or Google Drive. This exported data will contain a comprehensive list of your keywords, the search volume for each, and other relevant information like competition levels and trends.
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Use Keyword Basket: This feature allows you to compile all your different keyword searches in one place, making it easier to manage and analyze them.
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Explore Other Features: KeywordTool.io also provides related search terms, commonly asked questions related to your keywords, and more. These can be immensely helpful for content creation and understanding user search intent.
