Online Marketing Articles

It's been a few years since i've been excited about a new release and feature for ecommerce. In past, i've been obsessed with

If you're using Shopify Email as you email marketing platform, sent out an email campaign/blast and received the following error, this article is for you.

This article is here to explain to you what Google's Core Web Vitals is, especially for non technical people so you can understand the concept.

If you've received an email titled "We’re changing how your conversion data will be used" from Google Merchant Center and not sure...

If you've received an email titled "Update to functionality of suspended Google Ads accounts" and not sure what it means or what to do next,...

Sometimes you want to send a customer directly to a cart or checkout with set products inside. Shopify has a special feature called Cart Permalinks...

Recently, we launched Wrytten Eternal Inkwell, our blockchain submission service. As this was a sideproject, we had no budget. So we had to...

Recently, we have launched a new startup called Wrytten (testing for Eternal Inkwell) and worked with influencers and setup an affiliate program. 

We...

Performance Max campaigns on Google Ads are one of the best converting ads i've seen in a long time. The major downside of this type...

2024 got most site owners to quickly implement DMARC in order to meet the anti-spam requirements set by Gmail and Yahoo. Many of...

The #1 tip we can advice to every advertiser running Google Ads Search Campaigns is to daily review and optimize the actual search terms they...

2023 has been a remarkable year for AI and Machine Learning, and tools like ChatGPT, Bard, and others have become integral in...

2023 has been a remarkable year for AI and Machine Learning, and tools like ChatGPT, Bard, and others have become integral in...

Creating effective audience segments in Google Analytics 4 (GA4) is extremely important for you as a marketer, business owner or ad manager. 

Google Analytics...

Performance Max (PMax) campaigns are an excellent strategy for business growth. At One Scales, we have extensive experience running these campaigns across...

This article is here to help Shopify Store owners and marketing go through the checklist...

Many SEO strategies rely on paid tools. However, this article focuses on Free Tools that you might have overlooked or it's due...

Lately we experienced a ton of spam on our Google Ads Performance Max campaigns. We had fake clicks, bad leads, an...

Google Analytics 4 (GA4) has a great feature called Content Grouping. In a nutshell, it's a way to logically categorize your pages to...

Planning for your business and content marketing strategies requires the right tools to understand market demands and trending topics. The tool that i...

As digital marketers and e-commerce enthusiasts, there might be days when our campaigns perform exceptionally well. Wouldn't it be great to capitalize...

Shopify has introduced a great new feature in its reports called benchmarking, which helps online store owners to understand their business performance in...

Stay ahead of the game by using Google Analytics 4 (GA4) to create and manage custom alerts and email notifications. This can be...

Shopify has recently launched an exciting new feature called "Automatically Generated Product Descriptions", a part of its AI machine learning capabilities that are...

If you are using Google Analytics 4 (GA4) for your website, you may encounter a peculiar issue where another website sends...

Google Analytics 4 (GA4) can be a bit intimidating if you're new to it or switching from Google Universal Analytics (UA). In this...

Today, we are thrilled to introduce the highly anticipated official integration of Google Analytics 4 (GA4) with Shopify. This integration is invaluable for...

One of the best ways to communicate with your customers is through live chat. It provides an instant and convenient medium...

Imagine you are handling several client accounts within your Google Ads Manager and one of your clients decides to take their account in-house....

AI-generated content has gained traction in recent years especially from 2022, but what does Google think about it? Especially when it comes to...