One Scales

Everybody has been wondering what happened to the "conversion rate column" in Google Analytics 4. We used it extensively in Universal Analytics (UA),...

Your E-commerce platform represents the core of your business. Because Shopify is very stable and works well, a large number of store owners...

Lately we experienced a ton of spam on our Google Ads Performance Max campaigns. We had fake clicks, bad leads, an...

Measurement Protocol allows you to send offline data to Google Analytics with the ability to send 72 hours back in time for offline...

This article provides a simple guide on opening an mbox file from your Google Takeout backup, whether from Gmail or Google Workspace emails....

This article shares the parts that we skip when we watch "Mulan" (1998) [1 hour 36m] with our 2-year-old.

Today, we're showing you how to see the internal search terms users are typing on your website in Google Analytics 4 (GA4)....

This article shares the parts that we skip when we watch "The Lion King" (1994) [1 hour 33m] with our 2-year-old.

At One Scales, we pride ourselves on being transparent about the data and information we use. With that spirit in mind, we're...

What Is Robots.txt?

The robots.txt file serves as a guide for bots, code and crawlers (such as search engines), specifying which parts of...

This article provides an easy-to-follow guide on how to track any link clicks on your website and see them in the "events"...

To ensure uninterrupted advertising, it's crucial to promptly complete the "Advertiser Verification" process for your Google Ads account. Starting from mid-September 2023,...

If you're looking to compile a list of user agents and bots visiting your website without requiring developer assistance or additional server costs, this...

We made a simple tutorial to easily take a list of URLs on a spreadsheet (in this case on Google...

You can now easily turn your Google Sheet into a public API for free.

We created this guide and video tutorial...

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Discrepancies between Shopify and Google Analytics data can lead to confusion and incorrect business decisions. In this article, we'll explore the reasons behind...

This tool allows you to preview your favicon and better optimize your CTR and SEO.

Blocking ChatGPT from using your website content is a concern for some of you. While some aspects can be controlled, others may be...

Many website owners and digital marketers often wonder how to track specific user actions on their website, such as when a user lands on a...

Today, we're exploring Search Console Reports in Google Analytics 4 (GA4). They're a handy tool for understanding the traffic coming to your site...

Are you getting the most out of your Google Analytics 4 (GA4)? Setting up GA4 can seem simple enough – turn it on,...

Google Analytics 4 (GA4) has a great feature called Content Grouping. In a nutshell, it's a way to logically categorize your pages to...

Cloudflare's speed test is an effective tool that does more than just calculate your download and upload speed. It also provides a comprehensive...

Planning for your business and content marketing strategies requires the right tools to understand market demands and trending topics. The tool that i...

As digital marketers and e-commerce enthusiasts, there might be days when our campaigns perform exceptionally well. Wouldn't it be great to capitalize...

Shopify has introduced a great new feature in its reports called benchmarking, which helps online store owners to understand their business performance in...

Stay ahead of the game by using Google Analytics 4 (GA4) to create and manage custom alerts and email notifications. This can be...

Shopify has recently launched an exciting new feature called "Automatically Generated Product Descriptions", a part of its AI machine learning capabilities that are...